Privacy Policy
Last updated: 7 October 2025
1. Introduction
Welcome to Living Room Online ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website at livingroomonline.co.uk (the "Site").
2. Information We Collect
2.1 Information You Provide
We may collect information that you voluntarily provide to us, including:
- Contact information (name, email address) if you subscribe to our newsletter
- Feedback or comments you provide through our contact forms
2.2 Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device, including:
- Browser type and version
- Operating system
- IP address
- Pages you visit and time spent on pages
- Referring website addresses
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site. This includes:
- Google Analytics: We use Google Analytics to understand how visitors use our Site. You can opt-out by adjusting your cookie preferences.
- Functional cookies: These help us remember your preferences and settings.
You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our Site.
4. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Site
- Understand how visitors use our Site and analyze trends
- Send you newsletters or promotional materials (if you've opted in)
- Respond to your inquiries and provide customer support
- Comply with legal obligations
5. Amazon Associates Program
Living Room Online is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
When you click on Amazon product links on our Site and make a purchase, we may earn a commission. Amazon may also collect information about your browsing activity. Please refer to Amazon's Privacy Notice for more information about how Amazon handles your data.
6. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers: Third-party companies that help us operate our Site (e.g., hosting providers, analytics services like Google Analytics)
- Legal requirements: When required by law or to protect our rights
- Business transfers: In connection with a merger, sale, or acquisition
7. Your Rights (GDPR)
If you are located in the European Economic Area (EEA) or UK, you have certain data protection rights under GDPR:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your personal data
- Restriction: Limit how we use your data
- Portability: Receive your data in a portable format
- Object: Object to processing of your data
- Withdraw consent: Withdraw consent for data processing at any time
To exercise these rights, please contact us using the details in Section 10.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us.
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@livingroomonline.co.uk
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically.